It’s like stating the obvious… but still…
Over the years agencies and advertisers have taken it upon themselves to tell their audiences what to think and feel and how to react. Which is great… if you have millions to spend on big and long term advertising campaigns.
At Done by Friday, we consider ourselves a “data-driven” advertising agency. All in order to enable brands to analyse their audiences so they can really get to know and understand them. Because… If we know what they want to hear, we know what to tell them! Right?
By interpreting audience behaviour, we can detect how your audience is moving along on the customer journey path. Once we know this, we know when they are most receptive to your specific communication.
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OWNER – CREATIVE DIRECTOR
JUNIOR PROJECT MANAGER