The road to LEGO Discovery Centre Brussels
To spread the message that the first LEGO Discovery Centre (LDC) was about to open its doors in Brussels we launched a “content first” campaign to let families discover the power of creative play!
We selected three ambassadors (Klaasje Meijer, Tatyana Beloy and Adrien Devyver), who were challenged to make their way to the LDC. Each story was based on a passion point like creativity, engineering, discovery, … . To help them solve their challlenges, we paired them with an expert to successfully complete them. Everything was filmed and turned in engaging online episodes, inspiring kids across Belgium and the Netherlands.
Children in Belgium and the Netherlands could follow their favorite ambassador on the website of LDC. At the end of each episode, the ambassadors reached out to the children to help them conquer the next challenge. The kids could submit their answer to help the ambassadors.