Stars in the Sky
“Stars in the Sky” is Belgium’s unique and local translation of the international #BuildToGive campaign by The LEGO Group. Together with ZNA Kinderziekenhuis and Clairs Vallons centre médical pédiatrique, we put a smile on the faces of over 200 children who had to spend the end of the year in hospital and their families. Therefore we used 200 drones to create a light spectacle with the stars that were built for the campaign in Belgium and put those stars back where they belong: in the sky! An unprecedented event in Belgium and a global first for The LEGO Group.
To tie a ribbon around this entire campaign we also created a heartwarming end of year commercial which got aired during the holiday season!