Karel de Grote Hogeschool, with more than 12000 students, about 1225 employees and 9 campuses definitely is the biggest university college of Antwerp.
During the summer of 2017, we were briefed by KdG to create awareness around their new major “audio” in the professional bachelor ‘Automotive Technology’.
We created 3 social ads to push traffic towards the website in order for people to enroll in this major. Main message… “Audio sounds better in the car! So it’s ok to go nuts”!
The video’s were shared on Facebook and KdG encouraged people to tag their friends who act the same in their car.
With over 30.000 views within 2 weeks, resulting in nearly 150 new students we can definitely say the ads did the trick!