With more than 12.000 students, about 1.225 employees and 9 campuses, Karel de Grote Hogeschool definitely is the biggest university college of Antwerp.
During the summer of 2017, we were briefed to create awareness around its new major “Audio” in the professional bachelor Automotive Technology.
We created three social ads to push traffic towards the website where people can enroll in this major. Main message… “Audio sounds better in the car! So, it’s ok to go nuts!”
The videos were shared on Facebook. Here KdG encouraged people to tag friends who act the same in the car.
With over 30.000 views within 2 weeks, resulting in nearly 150 new students, we can definitely say the ads did the trick.