Mucovereniging vzw is an association created to support people with cystic fibrosis (muco) and their families.
The Belgian Mucovereniging (Cystic Fibrosis Association) needed some awareness during the European Cystic Fibrosis week (mucoweek).
Can you imagine a life in which you have to live with half your lung capacity? Or even less? This is what people who suffer from cystic fibrosis have to go through each and every day. To create awareness and raise funding we created the campaign “Buiten Adem / À Bout de Souffle” (Out of Breath). Because that’s what’s happening… These patients are slowly but surely getting “out of breath”… Literally.
This campaign took off like a train… We reached national press coverage in all major media (print, online and TV) and were even invited in one of Belgium’s most influential and famous talkshows (Van Gils & Gasten). 2536 new financial sponsors were attracted. The ad was watched 182.456 minutes. There were 1.8 million impressions and 646.000 views over 1 week, resulting in an estimated media value of € 585.000.