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So fast, so tasty, So Thai

Delicious Thai cooking without too much hassle? So Thai makes it happen. Done by Friday created a new campaign for So Thai, aimed at firmly positioning the brand as the absolute favorite among Thai cuisine lovers.

With the primary goal of increasing brand awareness and gaining a Top-of-Mind position among the target audience’s memory when they think of Asian cooking, we launched the campaign ‘So Fast, So Tasty, So Thai.’ The central theme emphasizes the simplicity, quickness, and deliciousness of cooking with So Thai products.

Our approach included a multi-faceted approach using online platforms like Instagram, Facebook, Pinterest, and YouTube. Influencers play a key role, sharing their favorite So Thai recipes with their followers. A dedicated landing page on the So Thai website served as a dedicated platform where people can inspire themselves with So Thai dishes.

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