Nobody wants to spend their life trapped in a protective layer of bubble wrap. Now that’s exactly how people suffering from osteoporosis might feel like every day. The disease has a huge impact on the quality of life as it breaks down a person’s bones, making them vulnerable to bone fractures without them even knowing it.

That is why we have created the #behandelmetzorg campaign together with Amgen on the occasion of World Osteoporosis Day. The goal was to create the necessary awareness for this under-reported disease and to make people conscious that a small check-up at the family doctor’s office can prevent future harm.