We all heard of de zak van Sinterklaas, but do you know what’s in his “BROODZAK”? For a week, kids and their families, living in the province of Antwerp, could guess what was in his bread bag. In several funny videos, Sinterklaas gave some clues to guide you to what was in it.  

The campaign was rolled out on regional TV (ATV, RTV), the website of Antwerpse Bakkersunie, social media and of course in the bakeries themselves. More than 1700 unique participants were counted, from which 20 winners were selected. Their prize? A full year of free bread or a toy voucher worth 250 euros. 

Throughout 2022, Antwerpse Bakkersunie launched several campaigns to support bakeries in the province of Antwerp. With this initiative, they are closing the year with a bang. Together we look ahead at many exciting things to come in 2023. 

Curious? Take a look at the website that we redesigned for them.